President Allyn Lean called the meeting to order at 12:30 p.m. and welcomed the club with a reminder that it was another wonderful day in Fullerton.

Judy Fancher led the club in the Pledge of Allegiance

Invocation was delivered by Don Bankhead

Four way Test was aptly led by leader of the Newest Nine, Matt Apodaca.

Song master Nissa Newton led the club in God Bless America followed by a rousing rendition of Smile!

Guests were introduced by Patrick Hartnett: – Larry Bennett – Downey Club associate at New York Life, Willie Medina; Kristen (no last name) from Colette’s Catering was introduced by Duane Greenleaf; Chris Meyer introduced his better half Jenny commenting taking her to lunch at Rotary for her anniversary, also Meyer’s guest was Bob Pletka, new superintendent Fullerton School District; Dick Daybel introduced his wife Lois

Announcements: Pat Hartnett announced that on tables is sign up for September Rotary Angel Baseball Game sign up with Chili Cook-off. Proceeds benefit End Polio Now. Tickets range from $49 - $100. The big day is September 8, 6:05.

Jog-a-thon: Currently have collected approximately half of our $50,000 goal. Please suggest contacts in the community. Need information on sponsors by end of this month will be on all sponsorship information, Event is September 29. Minimum pledges to get sponsors advertising and on literature $500. Organizers are expecting 1,000 – 1,500 students at the event. Rotarians who give money toward the Jog-A-Thon can get their pledge matched 2-4-1 in points. Contact Don Ouweleen for more information

Allyn Lean asked “who likes wine?” (a rhetorical question in this group) Or who likes whining? Then had the nerve to suggests we look for Dan Kiernan who is always looking for money to be our recognition master:

Joe Lins – Whining fine. Will be going on vacation next week, $5 fine

Don Bankhead was called out and Dan asked for support from Terri Grassi and for other Italians – Don Bankhead insulted Italians by suggesting that we should cleanup the Mafia, $5 fine was assessed to Bankhead.

Allyn Lean managed to insulted a number of people earlier in the meeting. His conduct earned him a $5 fine, which was raised to $7 for asking who he insulted and then $8 for objecting.

Craig Walker was asked if he shot a spider to Terri Grassi during the meeting. Said action earned him a $5 fine.

Minard Duncan was welcomed back as his back is better after 3 months. This welcome earned him a $3 fine.

Bill Schenk is offended as a Hillbilly and was recognized with a $2 fine for his outburst.

Terry Ott was fined $5 for needing a replacement invoice.

Dwayne Greenleaf paid advertising his business during introductions - $5.

Bill Mathy for standing people up was fined $2.

Jim Williams earned the Squealer award and was fined $5.

Pat McKinley was fined $5 for wearing a hat indoors. Gentlemen should know better.

Pat Hartnett had lots of things to brag about. Son will be going to Washington DC for Law School. Daughter was on television in a crowd shot at the Olympics, and he settled a longstanding case yesterday. Will pay the statuary maximum of $5 – but increased to $7 for continuing to talk.

Ken Kaisch was fined $5 for disrupting the meeting.

Irene Lang was assessed $5 for getting ready to travel to Alaska for her vacation.

Chris Terry was welcomed back with $2 for missing a meeting last month.

$5 was assessed for each member who missed 3 meetings last month.

All and all another successful fundraising day for Mr. Kiernan.

Now for something different. …

Mr. Stock noted that no member should ever get fined for bringing a guest.

Zoot announced that the Jackpot today $50 – bring the total potential winnings to $126. He further explained the draw system for cards. Now are 14 left in the deck. Winning ticket was held by Don Bankhead (second week in a row). Did not draw the Joker so the deck goes to 13 next week.

Jim Kempton, former editor of Surfer Magazine, Marketing director for TransWorld Publishing and Director of the Quicksilver Crossing as well as President of the San Clemente Historical Society and Media Director for Billabong, was introduced as our speaker. Kempton has written hundreds of articles on surfing including the definitive history of the Surf Industry Manufacturers Association. Recently wroteSurfing the Manual a book on the history of surfing through the performance techniques of the worlds best surfers.

Kempton spoke of Surfing and its impact on business and how the surfing industry changed business. Surfers live by the numbers, he explained. Surfers rely on calculating the numbers in sets and the distance between the sets. He referred to Toffler’s Future Shock – “Surfing is a signpost pointing toward the future…. In the future people will communicate through their common interests.”

According to Kempton, the surfing solidified the importance and power of the logo. People don’t buy things, they buy identity. He continued by drawing many analogies between business and surfing and its application to marketing. Three principals that apply to both: Judgment, Balance, Positioning, Passion. Both business and surfing are based upon what you are trying to accomplish and you have to react to conditions presented you.

Go out and find your wave.

President Lean concluded Thought for the day:

“Even a mistake may turn out to be the one thing for a worthwhile achievement.” Henry Ford

The meeting was adjourned at 1:30 p.m.